Firstly, they feel happy when they think, “I’m the first person to buy this product!” They will probably like the feeling of tension while competing to buy the first product. For example, suppose that you are an early adopter. Your friend is also an early adopter, and even if you don’t say to your friend “I am your competitor”, you will naturally feel tension to buy something earlier than your friend. Due to the fact that you can have something faster, you can probably like the tension when you compete, and that’s how you become an early adopter. Even though early adopter seems bad because they are always wasting money and time, there are suitable reasons for them to buy technological things earlier than us.
To sum up, these are two reasons why early adopters are feeling pressure to buy newest things. Like we understand other people’s personality and characteristic, we should not only think early adopters are bad. We should understand them as a friend who has special hobby and interest on technological things.