Early adopters

 

Early adopters are a group of people who buys new products earlier than others. Since they buy every new versions again and again, they also spend lots of money than others. Then, why are early adopters so pressured to buy newest products? I think there are two following answers for this question.

Firstly, they feel happy when they think, “I’m the first person to buy this product!” They will probably like the feeling of tension while competing to buy the first product. For example, suppose that you are an early adopter. Your friend is also an early adopter, and even if you don’t say to your friend “I am your competitor”, you will naturally feel tension to buy something earlier than your friend. Due to the fact that you can have something faster, you can probably like the tension when you compete, and that’s how you become an early adopter. Even though early adopter seems bad because they are always wasting money and time, there are suitable reasons for them to buy technological things earlier than us.

 Secondly, if everybody starts to get a new product, you can also think “I should buy one!” This situation is becoming more and more common these days since the new technological cellphone comes out so much. For example, suppose that you bought Galaxy-S-1 on March. You thought that Galaxy S 1 will be the best phone ever for maybe 2years. However, suddenly after March, everyone was having Galaxy S 2 and you were the only one who were having Galaxy S 1. You just endured, but after one month, everyone was having I-phone. Naturally, you will feel pressure to change your cellphone and this will become a start to become an early adopter. Everyone could be an early adopter due to fast technology development. Therefore, I think there is nothing to say bad or good about early adopters because it is natural to become early adopter if you live in a technology-developed city such as Seoul.

 

To sum up, these are two reasons why early adopters are feeling pressure to buy newest things. Like we understand other people’s personality and characteristic, we should not only think early adopters are bad. We should understand them as a friend who has special hobby and interest on technological things.